Social Media Newsfeed: Foursquare Rebrands | Facebook Earnings

Foursquare unveils new logo, two separate apps. Facebook now has 1.07 billion mobile monthly active users. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

Newfoursquarelogo150A Brand New Foursquare, with a Brand New Logo and Look, is Almost Ready for You (Foursquare Blog)
In a couple weeks, we’re rolling out a brand new version of Foursquare that’s all about you. Tell us what you like, and we’ll be on the lookout for great places that match your tastes, wherever you are. USA Today The company’s re-brand aims to better compete with local search platforms like Yelp and Google Places. “The local search is broken,” said Jon Steinback, Foursquare vice president of product experience. “We realized that we had the ability to change that, so we went for it.” Mashable Back in May, Foursquare announced that it was taking the check-in out of the main app and wrapping it into Swarm, a new distinct app. Starting today, if you want to check-in, you’ll need to install and use Swarm. The official Foursquare app will have check-ins removed and focus primarily on local discovery and recommendations. Business Insider Judging by initial reaction, Foursquare has its work cut out. Foursquare posted its logo change to Instagram and the commenters are not feeling it. It’s not as bad as what Airbnb got, but people are not happy. VentureBeat Last week, Yelp announced a revamped API and 25,000 calls-per-day limit to developers in an attempt to compete with Foursquare, though it might be quite behind as Foursquare has already been offering a 5,000 call limit prior to approval of third-party apps. In its blog post, the company also revealed that it now has 50 million users, and that more than three quarters of them have downloaded Swarm.

2Q Earnings: Facebook Has 1.32 Billion Monthly Active Users, 1.07 Billion Mobile Monthly Active Users, 399 Million Mobile-Only Monthly Active Users (AllFacebook)
On the financial side, Facebook posted second-quarter-2014 revenue of $2.91 billion, up 61 percent year-over-year, with advertising accounting for $2.68 billion of that total, up 67 percent compared with the year-earlier quarter. Mobile advertising revenue accounted for 62 percent of total advertising revenue during the quarter, after representing 41 percent of second-quarter-2013 ad revenue.

12 Reasons to Use Visual Content [Infographic] (SocialTimes)
Visual content grabs attention, is processed faster by the brain, generates more engagement and influences emotions. Images of products make them far more effective for retail ads than text-based ads.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Twitter Diversity Report: As Male and White as Facebook (CNET)
Twitter on Wednesday joined a growing number of technology companies in upping transparency and issuing a diversity report on employees. The outlook: predominantly white males, as to be expected in an industry grappling with deeply rooted gender and ethnicity imbalances.

Jon Stewart Launches Kickstarter to Buy CNN (LostRemote)
“It wouldn’t come cheap, though, with analysts saying the network would be worth about $10 billion on the open market,” Jon Stewart said. “It’s a lot of money for anyone, but not a lot of money for everyone. Which is why tonight we’re starting our Kickstarter campaign to buy CNN.”

Man Claims NBC Stole His Video From YouTube; Site Claims Fair Use (BetaBeat)
An active YouTuber is convinced that NBC used video footage he’d posted on his popular account without his permission. YouTube user Taofledermaus was relaxing at home on Friday, July 18, when messages started rolling in from other users, he says in his video explaining the situation.

[emailonly]{{{ sbox01 }}}[/emailonly]

Saudi Arabia Man Sentenced to Three Years in Prison, 450 Lashes for Twitter ‘Homosexual Contacts’ (AllTwitter)
A court in Saudi Arabia has sentenced a homosexual man to three years in prison and 450 lashes for using his Twitter account to promote “homosexual contacts”, reports Gulf News. The 24-year old man was arrested after allegedly posting several tweets requesting to meet gay men.