Social Media Newsfeed: Facebook Building Snapchat Rival? | Mobile and Social Media Ads

According to reports, Facebook is working on building a Snapchat-like app. A BIA/Kelsey report shows that mobile will make up half of social media advertising in three years. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

NewFacebookLogoFacebook Reportedly Building Snapchat Rival Called Slingshot (CNET)
After Facebook’s failed bid to acquire Snapchat, the social network has reportedly been busy on developing its own video and picture messaging app. Mark Zuckerberg is personally supervising development of an “ephemeral messaging” app called Slingshot, according to a Financial Times report (subscription required). The Verge Details are slim on the video-messaging app, but, like Snapchat, it’d take just a few clicks to share videos and pictures that would disappear after one view. In all likelihood, Slingshot will be a simple, standalone mobile app separate from the main Facebook app. Financial Times Facebook’s first attempt to take on Snapchat directly came in December 2012 with Poke, an app that copied its rival’s format of photos and videos that disappear up to 10 seconds after viewing. However, Poke failed to mimic Snapchat’s popularity, and Facebook removed it from the App Store this month. Chicago Tribune/Reuters Slingshot could be launched this month, the paper cited one source as saying, while noting that Facebook might ultimately decide not to proceed with the launch of the app. Business Insider Facebook tried (and failed) to buy Snapchat late last year for $3 billion, and this second attempt at a competitor app proves that the company is serious about having an ephemeral messaging app, potentially to help it boost its popularity with teen users.

Report: Mobile Will Account for Half of Social Advertising Revenue by 2017 (Street Fight)
Mobile is poised to account for a majority of spending on social media advertising in the U.S. by 2017, eclipsing spending on desktop a year later, according to report from BIA/Kelsey. The research firm estimates that spending on social advertising in the U.S. will nearly triple over the next five years, swelling from $5.1 billion last year to $15 billion by 2018.

How to Drive Sales With User-Generated Content [Infographic] (SocialTimes)
Social sharing is an extremely high-volume stream, and many consumers place great importance on recommendations from peers. To wit, Offerpop has created an infographic outlining a strategy to help you drive sales with user-generated content.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Google Releases Hangouts Extension for Microsoft Outlook (The Next Web)
Not wanting to leave Microsoft Office users behind, Google has released a Hangouts extension for Outlook to help them schedule calls using the service. The move appears to be in order allow those that don’t use Google’s web interface as their primary email client to schedule meetings from Outlook directly, rather than jumping into Google Calendar to schedule calls.

Study: Most Questions Posted On Brands’ Facebook Pages Remain Unanswered (AllFacebook)
There was good news and bad news in a recent study of customer-service response rates and times on Facebook pages by social analytics provider Quintly. The good news: The average response rate rose 5 percent between Jan. 1, 2013, and April 30, 2014, to 42.4 percent. The bad news: This still means that the majority of questions posted on brands’ Facebook pages are not being answered.

Social Media: The Intern’s Job (Business 2 Community)
Many small businesses don’t have the manpower or resources to adequately create and implement a social media strategy so your solution is often to allocate the responsibilities to the intern. If the intern is your solution to social media, then you’re making a catastrophic error.

[emailonly]{{{ sbox01 }}}[/emailonly]

Prince Harry Sends His First Tweet (AllTwitter)
Prince Harry has become the latest member of Britain’s royal family to use Twitter. Tweeting from the BT Tower in London, Harry’s message urged people to support the Invictus Games, an international sporting event for wounded, injured and sick servicemen and women, which takes place in London in September.