How Social Media Changed The Ad Game [INFOGRAPHIC]

As social media rapidly integrates itself into all aspects of our everyday lives, it’s  revolutionized the way that we interact and engage with the world around us, which has presented new opportunities – and challenges – for the advertising industry.

With Twitter pegged to generate $1.2 billion in revenue by 2016, and Facebook rumored to have doubled its revenue in the first half of 2011 (and could already be more profitable than Amazon), there’s a lot of money on the table for brand marketers of all sizes. How have they adapted to the change?

This infographic from MDG Advertising takes a closer look at the social shift in digital marketing.

(Source: MDG Advertising. Top image credit: ArchMan via Shutterstock.)