So What's Up With Food Network: The Magazine?

So what’s up with that whole magazine that Hearst is developing for the Food Network? Jeff Bercovici writes:

According to a well-placed source, the project in question is a new food magazine to be published in partnership with the Food Network. Like previous TV-to-print adaptations Hearst has housed — ESPN The Magazine, O, The Oprah Magazine and the ill-fated Lifetime — the title would carry the Food Network’s brand and be published as a joint venture, in this case between Hearst and Scripps, which owns the channel.

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