Are you partial to a little smoasting?
A portmanteau of social media and boast, smoasting is, essentially, the humblebrag. That is, using platforms such as Twitter and Facebook to show your friends and family how amazing your life is without appearing to make too big a deal about it.
80 percent of social media posts are dedicated to our immediate experiences, and with good reason – scientists have found that speaking frequently about yourself lights up the same areas of the brain that react to food, chocolate and sex.
Ergo, we smoast, through selfies, food porn, checkins, tagging and so on. It’s a phenomenon that seems to have come out of nowhere, and as social media grows in popularity around the world, smoasting isn’t going to go away any time soon.
Check the visual below for more insights, which comes courtesy of Photobox.