Smartphone Ads Infiltrate YouTube, Led by Moto X’s Lazy Phone

Smartphones account for six of top 10 branded videos on YouTube last week

The Moto X Lazy Phone ad is a true hit on YouTube. After garnering 7 million views in just three days, the spot (starring a Spin Doctors lookalike per @Chris_Heine) has generated over 13 million views over the past week, landing it the top spot on VideoWatch/VidIQ's weekly ranker. 

Smartphone ads dominated this past week's list, accounting for six of the top 10 clips. Besides Motorola's funny ad, three new videos from Apple promoting its new 5C and 5S joined the list, along with Sony Xperia. Check it out:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.