SGN's Name It Shows Power of User-Generated Game Content on Facebook

While players have been building their own levels and worlds for games for years, social networks offer new opportunities for “UGGC” (user generated game content) to create a new class of games which:

  • Primarily contain “levels” and “worlds” created by users
  • Grow more quickly since users are more likely to invite friends to play a game which they co-created
  • Show better retention qualities since users are more likely to accept invitations from friends for games which their friends co-created

SGN‘s new Name

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