Seventeen Pushes Luxury Message
Adweek is reporting that the April style guide for Hearst’s Seventeen will feature more high-end products than usual for the magazine. The issue will include items like a pair of $400 Marc Jacob shoes, something that sounds a bit out of reach for most teens.
Ann Shoket, Editor-in-Chief of Seventeen, tells Adweek that the expensive items are merely showing readers options:
We 100 percent do not want to alienate our readers who want to shop at accessible price points.
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