Sencha, a startup offering tools for creating content in the HTML5 format, is taking aim at mobile advertising with its latest product, Sencha Animator.
As its name suggests, Sencha Animator allows customers to create animated online content—for example, in banner ads. Aditya Bansod, Sencha's senior director of product management, says the launch expands the company's audience. Animator should be usable by designers at advertising agencies and elsewhere, rather than the more technical developer audience that Sencha has been courting thus far.
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