Rodale Names Exec Director of Food Content and Strategy
Rodale has hired Melanie Hansche as executive director of food content and strategy, a new role at the company. Hansche comes to Rodale from a popular Australian food magazine, Donna Hay. She had been with Donna Hay since 2007, most recently serving as managing editor.
At Rodale, Hansche will be responsible for expanding the food content featured in Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling, and Organic Gardening.
“Melanie’s enthusiasm for our brands and proven track record in the food space will enable us to leverage our food assets efficiently, effectively, and creatively across the company and develop new signature Rodale food properties for our audiences and advertisers,” said Rodale president, Scott Schulman, in a statement.
Hansche will report to Schulman.
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