Retailers Should Connect With Busy Moms Online

Mothers control the majority of all household spending, and they are increasingly exercising their spending power online. Plus, moms want to do business with retailers that are respectful and responsive to their needs and concerns.
 
Retailers that understand this meet mothers on social networks and talk honestly with them about a variety of topics, including the safety and health aspects of their products, according to eMarketer.
 
Since moms are active readers and writers of blogs, a number of retailers have formed relationships with influential bloggers who may act as brand advocates.

Retailers also build customer loyalty by improving Web site features and services that make shopping more convenient for busy moms.