Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

Retailers are spending less money on Twitter for marketing purposes over the holiday season this year, and less overall in social media and video, reveals a new study.

Last year 52 percent of U.S. retailers were allocating marketing budget towards Twitter, but that figure has crashed to just 27 percent this year, reports BDO USA.

Facebook, too, has taken a tumble, from 99 percent in 2013 to 76 percent in 2014. Pinterest, Instagram and even YouTube have all dipped as well.

Curiously, the only platform where retailers are spending more is LinkedIn, which has risen from 18 percent to 21 percent.

Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

(Source: eMarketer.)