Reports Say Interactive Magazines Could Bring In As Much As $3 Billion

A recent assessment of consumer demand for interactive periodicals showed some interesting news for the future of digital magazines and other publications for devices like the iPad. Using “Future Marketplace Simulation,” consulting firm Oliver Wyman projected $3 billion in potential revenue for the U.S. magazine and newspaper industry by 2014. After an assessment of the impact by “the potential cannibalization of some print subscriptions,” the industry stands to see $1.3 billion in incremental revenue.