RD Recap: Josh Topolsky’s New Venture Is Coming; Changes at Vogue.com

The latest media hirings and firings.

Revolving Door

Josh Topolsky‘s new venture is coming, and it’s called The Outline. The goal is to focus on engagement instead of page views. “I really want to move away from the impressions-based way of judging success,” The Verge co-founder tells The Wall Street Journal. “We want to focus on the best way to tell a story. Digital media has millions of colors to paint with, and most of the time we only use like four.” He has $5 million to make it happen, and hired staffers who include BuzzFeed News’ Aaron Edwards, Motherboard managing editor Adrianne Jeffries and Amanda Hale, who leaves Talking Points Memo to serve as head of revenue. The site will launch sometime this fall…

Vogue.com loses site director Ben Berentson. He’s off to be senior director at digital creative agency Code and Theory, which redesigned Vogue.com in 2014. Anne Sachs steps in as interim site director while the publication searches for Berentson’s replacement… Jeremy Keehn trades his job as newyorker.com news editor for a gig as features editor at Bloomberg Businessweek. He previously worked at Harper’s… Esquire hires Kevin Sintumuang as culture and lifestyle director. He had been digital director at The Wall Street Journal and previously worked at GQ. Jeff Gordinier joins him as food and drinks editor… Fortune grabs Chauncey Alcorn and Madeline Farber as reporters… And there are changes at TheaterMania, Tremor Video and more