Rapid Realty Employees Tattoo Company Logo & Get 15 Percent Raise
This latest headline is a real head scratcher in particular when it comes to employer branding. Check that — employee branding.
Rapid Realty, a New York-based residential real estate brokerage firm, told its 800 employees they would get a 15 percent raise if they got a tattoo with the company’s logo.
The human resources side in us think it’s dicey to leverage employees as a permanent walking billboard in exchange for a bump in commission; the creative marketing side thinks it’s somewhat innovative but most definitely quirky.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in