PR Ranks #4 on ‘Top 10 UK Jobs of 2022’ List


You won’t be surprised to learn that the best jobs of the future will require an ever-evolving set of increasingly specific skills.

You also probably won’t be surprised to learn that communications ranks near the top of the “best jobs of 2022” list, according to the CIPR.

The UK’s Institute for Public Policy Research just released a study that–despite being British–should resonate with industry vets, newbies and aspiring students alike.

The purpose of the paper, co-created with The Edge Foundation, is to promote “vocational study”, or trade school. Its primary finding: 9 of the 10 top jobs of the future will require specialized training.

In the U.K., the top three most desirable jobs will all be in healthcare; this general point holds true in the U.S. as well. At the same time, fields like communications will grow more competitive as the number of people with degrees expands faster than the number of jobs available (again, this is also very true in the U.S.). In fact, the top job sector outside of healthcare in the UK will be PR.

The result? An hourglass-shaped job market in which low-skilled individuals try to get the training needed to move up:

Skill level graph

Essentially, we’ll have fewer administrators and more specialists moving forward. The top high-skill sectors:

  • Corporate managers/directors
  • Business/media/public service professionals (that’s us)
  • Science/research/engineering/tech pros
  • Health service providers

In order to address these trends, Britain needs more specific skills training for both young people and those who have been in the workforce for a while.

The same is true of the United States–which is why your training as a PR specialist will only grow more valuable over the next eight to ten years.

In short: the more specific your skills, the better. So specialize while you can.

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