PR Career Advice: 'If You Can Write, and Fast, You'll Probably Never Be Useless'

Learn to write, and how to do it quickly.

Getting brilliant people into a room is one thing. Actually condensing what the heck they’re talking about on the screen, now that’s a different story altogether. The creatives will feel good about themselves when they see their crazy ideas coherently presented in words, the ones reading it will actually understand what’s going on and your team members will ask you to that thing that you do – again and again.