Popular Mechanics Updates Logo

A solid new look.

Screen Shot 2015-09-08 at 3.46.08 PMThe October issue of Popular Mechanics features a cover story on Ridley Scott along with a brand new logo. A separate, illustrated cover features a Shazam link, which users can scan and unlock features tied to Scott’s upcoming film, The Martian.

The interactive cover—a first for the magazine— was illustrated by Tavis Coburn. It’s also only available to subscribers. The new logo was created in collaboration with Henrik Kubel. The new logo is (obviously) available to all.

We like the new look, it feels… More important? Can you tell we’re not typographers?