PointRoll Grows iPhone Ad Distribution

Rich media advertising provider PointRoll has hooked up with several new distribution partners for its interactive iPhone ads. Now, thanks to ESPN, AOL’s Platform-A, Millennial Media and USA Today running its interactive ads, PointRoll has the potential to top 500 million impressions a month, just on the iPhone.

In fact, PointRoll claims that the combined reach of its distribution partners gives it the largest interactive advertising platform on the iPhone. PointRoll’s technology lets advertisers include such interactive content as video, data collection, send-to-a-friend, coupon downloads, click-to-links, tap-to-call and more without requiring the use of Flash, which is still a no-go on the iPhone.

PointRoll and USA Today launched their first rich-media campaign on the iPhone last year featuring the flick Burn After Reading and the Ford Flex.