Play Block Breaker Deluxe for Prizes on Your Phone
Twistbox Entertainment, a subsidiary of Mandalay Media, has hooked up with Gameloft. Under the deal, Twistbox will integrate its play-for-prizes platform with the mobile version of Gameloft’s Block Breaker Deluxe.
According to Twistbox CEO Ian Aaron, consumers will be able to play Block Breaker Deluxe while competing with other players to win prizes from Starbucks, Amazon, Best Buy, Target and Apple.
The Twistbox play-for-prizes platform operates on a revenue-share basis with mobile operators and publishers in the United States and Europe.
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