Philippe Starck Launches Fashion Line None of Us Will Understand for Three Years

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Our favorite goofy design person, Philippe Starck, has returned to the scene, having recently made his first step into the fashion world with the launch of his clothing line, which uses the name of most of his products, S+ARCK. In collaboration with the brand Ballantyne, the line will feature waterproof cashmere items that have been designed in such a way as to promote sustainability by lasting a really long time. Thought Starck claims that no one will much care for the products immediately, given that they “are non-photogenic,” he says that “the public will take maybe three years to understand the concept.” We’re not exactly sure why it will take so long for people to catch on (our quick synopsis: most cashmere gets wet, whereas this does not), but that’s for Philippe to understand and for the rest of us to be confused over. After all, this was the man who was saying how much he disliked fashion just a few short months ago. And, hey, while we’re on the subject, wasn’t his reality show supposed to start running back in March? Where’s that?!