Personalized Repacking for Gigantic Markets

If you read UnBeige with any regularity, you’ve probably caught that we dig the first of every month due to two reasons: first, it means our next issue of Beekeeper’s Monthly should be arriving any day. Second, it signals the coming of a new Trend Briefing from Trend Watching. For August, it’s a doozie. Entitled, “Forever Trends,” it’s all about niche markets that aren’t really niche markets at all, being as how nearly everyone knows everything about them, but are still pushed as such.