Buys Celebrity Baby Blog

Seizing on the growing interest in celebrity spawn, bought Celebrity Baby Blog, a four-year-old Web site devoted to celebrities and their babies, from founder Danielle Friedland.
For the time being, celebrity Baby Blog will remain separate from In the coming weeks, the blog and will begin cross-promoting each other. hopes the acquisition will grow its appeal with its largely female audience, while it plans other additions, both home grown and through acquisitions, to build traffic to the site.

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