Paramount tries new, high-definition carrot; will gamers bite?

Having spent last year in last place (as Fortune points out today, last in grosses, last in market share, and last in profits) Paramount Pictures is getting creative in its efforts to seduce videogamers: It’s bringing the message right onto their Dorito-crumb-covered consoles.

The LAT reports today that Paramount “this week plans to offer high-definition downloads of its upcoming films “Mission: Impossible III” and “Nacho Libre” through the Xbox 360.”