Paramount Synergizes O'Brien's Pain

Hey, everyone! ((Bad Behavior + Substance Dependency) / May Sweeps) * Pseudo-therapy = Audience Share. Or so hopes CBS. Paramount asset Pat O’Brien, on the eve of his return from alchoholism rehab to his hosting duties at ‘The Insider’, will be interviewed by Paramount asset Dr. Phil on a prime-time special to be aired tomorrow on CBS which, like Paramount, is a Viacom asset. The Hollywood Reporter sums it up nicely.