Paparazzi Industry Over-Saturated

So says the NYT. Despite the recent high-profile counter-example, fees paid by magazine for candid celebrity shots are declining:

Gary Morgan, co-owner of Splash News, a photo agency that specializes in paparazzi photographs, said that a typical picture that garnered $30,000 last year would sell for around $15,000 this year.

“Prices are coming down. The heyday was last year and the year before,” he said. There are now more magazines, more photographers – he estimates that almost 150 paparazzi are working in Los Angeles this year, up from 80 last year and 20 a decade ago – and more photos being taken.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in