Orange County Register Reclaims Its Daily Business Section

For the first time since 2008, the Orange County Register has a standalone business section in a Monday print edition. It’s the latest sign of the Aaron Kushner/Freedom Communications Inc.-led revival and a genuine cause for celebration.

From the official announcement:

In January 2008, the paper moved business news into the back of the main news section as part of an effort to cut costs. A year later, the paper restored a separate business section Thursday through Saturday, with real estate on Sunday, but business news remained in the main news section Monday through Wednesday…

There also will be more news about Orange County companies and local business people as well as national and international reports supplemented by the New York Times and Bloomberg wire services. The stock chart of Orange County companies will return. And there will be more color.

To go along with this, the Register plans to nearly double the size of its business team, currently at nine employees. Donna Wares, former managing editor at Entrepreneur Media and national weekend editor at the Los Angeles Times, will join the paper October 8.

There is also now a recurring theme embedded in each weekday’s daily business coverage: Leadership (Mondays); Buying and Selling (Tuesdays); Made in OC (Wednesdays); Cash (Thursdays); Ideas (Fridays); and Growth (Saturdays).

For all those PR folks out there looking to pitch a story to the new-old and improved Register business desk, the beat writers are:

Jan Norman (small business, entrepreneurs)
Ian Hamilton (technology)
Kelli Hart, Marilyn Kalfus, Jeff Collins (real estate)
Mary Ann Milbourn (tourism)
Ronald Campbell (watchdog, investigative)
Kevin Sablan (leadership)
Landon Hall, Courtney Perkes (health care)
Jonathan Lansner (columnist)

Editor Ken Brusic is also working on expanding the Sunday business section, which features content syndicated from the Wall Street Journal. He says more details will be announced about that shortly.

Previously on FishbowlLA:
OC Register Publisher Thanks Troops for a Good Start

@hollywoodspin Richard Horgan is co-editor of Fishbowl.