Online Video Use Set to Soar

This year, two-thirds of U.S. Internet users, or 147.5 million people, will watch some form of online video content at least once per month, according to eMarketer.
 
By 2014, the number of U.S. online video viewers will represent 77 percent of Internet users, or 193.1 million people, according to eMarketer’s forecasts. This growth will be driven by an expansion in content availability, technology advances and an increasing comfort level with the activity, the firm reports.
 
“Internet users are content to watch snack-type content at their desks or on the go, but when it comes to curling up with a movie, or even a TV episode, the living room couch is still the venue of choice,” said Paul Verna, a senior analyst at eMarketer.