Online Ad Net ShortTail Eyes Premium Publishers

Seeking to capitalize on the growing frustration with online ad networks, two former digital executives are planning a third-quarter 2008 launch of ShortTail Media, an online ad firm that will offer an alternative to existing networks and that is targeting for premium content publishers as its client base.

General Catalyst is backing the company, which is headed by Jason Krebs, former vp, interactive, at the Cond