OK!’s Incoming Editor Seeks Visual Appeal

Mark Pasetsky, who is about to take over as OK!’s third top editor in so many years, said he sees strong photos as key to the future success of the British celeb weekly, which has struggled on the newsstand this year.

“I believe these magazines are, first, visual,” he said. “You should be able to flip through the issue and not have to read it.”

Pasetsky was brought in to the Northern & Shell weekly in June as a cover consultant following a period of sluggish newsstand sales. He assumed full-time status a week ago. (His new title hasn’t been finalized.) He used to edit Bauer Publishing’s rival celeb weekly Life & Style.

Sarah Ivens, who had been helping out as temporary editor from her home in Louisville, Ky., since last fall, will continue as editor at large.

OK! was forced to cut its rate base 11 percent to 800,000 after its total circ fell 10.6 percent in the first half of the year when it, like other newsstand-dependent titles, was hurt by delivery snafus.

Newsstand sales averaged 398,360 in the first half, but are said to have averaged 500,000 in the past few months with help from Twilight-, Michael Jackson- and celebrity diet-themed covers.