NYT, WSJ Drop Paywalls for Hurricane Sandy

If you, like us, reside somewhere between Barbados and Sail Rock, Maine (and even if you don’t), you’ve almost certainly spent the last two or three days following Frankenstorm/Zombie-cane/”October Surprise” Sandy, which finally started bombarding our nation’s most important coast with winds, rain and transit closings last night. While we wish all residents well and don’t want to jinx anyone, we do have to say that the storm looks a little disappointing at the moment, especially given the massive buildup (kinda like The Dark Knight Rises).

Anyway, in more important news, our nation’s top two newspapers–The New York Times and The Wall Street Journal–decided to act in the public interest by dropping their premium paywalls “until the weather emergency is over”. Goody! Casual readers may now peruse more than ten Times articles before receiving a virtual spanking.

Don’t worry if you don’t happen to like either paper, because Business Insider columnist Henry Blodget already scored the day’s best Sandy headline:

“Hurricane Storm Surge May Flood New York With Toxic Poo”

And now, for no reason, here’s a brave Washington, D.C. man jogging through the storm wearing only shoes, shorts…and a horse mask. Just because.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.