NPR will officially soon be NPR, instead of stodgy old National Public Radio. “Much like the corporate names KFC or AT&T,” reports the Washington Post’s Paul Farhi, “the initials now stand for the initials.”
Great line. More from the Post:
NPR says it’s abbreviating the name it has used since its debut in 1971 because it’s more than radio these days. Its news, music and informational programming is heard over a variety of digital devices that aren’t radios; it also operates news and music Web sites.
NPR hasn’t formally announced the change. But it has told its staff and some 900 affiliated stations in recent months to use only the initials on the air or online.