The north and south of the United States have always had opposing personalities. A recent study shows that technology might be the most recent indicator of the divide. A report from ad firm JumpTap shows that southerners have a preference toward Android phones, whereas northerners opt for iPhones. Their research also found that the western United States tends to lean more Android versus a devoted group of iOS users in the east.
JumpTap’s study surveyed 83 million smartphone users across all 50 states and found the distinct north-south, east-west trend to be pronounced, despite some outliers.
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