No Spec Then, No Spec Now

Jeffery Zeldman has rolled out a re-print of a piece he wrote back in January of 2004 that’s worth a read if you’re into the world of decrying spec work. You don’t have to go very far to get his opinion on the matter, starting with the title of the essay, “Don’t Design on Spec.” It’s a clear, concise argument against spec work, maybe the best we’ve seen and far beyond the “don’t do it because it’s bad, bad, bad” arguments we’ve read.