Nielsen Reports That Advertising Is the Key to Advertising

An interesting piece passed over to us by reader Bryn Mooth, who says, “Full disclosure — the smart guy who’s quoted is my better half,” in this article from Ad Age, “Want Online Buzz For Your New Product?” In it, it’s something of a surprising look from the first study by the new combo of Nielsen BuzzMetrics and ACNielsen, though it shouldn’t be really a surprise at all. Their findings: even though the internet is very, very scary, if you’re launching a product, you should spend a lot of money at an ad agency to help you launch it.