NewsCorp Does Branded Advertising
After a long battle, his greatest victory accomplished, Rupert Murdoch is utilizing soft power, in the form of branded advertising, before his next hot war — this time with The New York Times — begins in earnest. NewsCorp tells Fortune’s Richard Siklos that they are planning a $2 million-plus branded advertising campaign for tomorrow, the day after the $5 billion Dow Jones & Co. acquisition is complete. From CNNMoney:
”’It’s the first time we’ve given the company a narrative that expresses how we’ve gone against convention in providing greater choice and diversity in entertainment and information to consumers around the world,’ said a company insider.”
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