News Corp. Taps Viacom Digital Exec for Newspaper-esque iPad Project

Greg Clayman, executive vice president for digital distribution and business development at Viacom’s MTV Networks, is picking up stakes and heading over to News Corp. to work on Rupert Murdoch’s incipient iPad subscription-news venture.

All Things Digital broke the story on Sunday:

For now, Clayman’s old job will be handled by a group of his deputies, Viacom said in an internal memo announcing Clayman’s departure (but not his destination) last week. Jeremiah Zinn will continue to oversee product development, but will now also run the company’s mobile business; Jim Eadie is running mobile and app distribution deals. Tom Gorke will run online distribution deals.

Clayman will be acting as a publisher of sorts for the iPad venture, while Jesse Angelo, executive editor at News Corp.’s New York Post, will run editorial.

Meanwhile, paidContent has confirmed that News Corp. is loosening up the purse strings; it’s prepared to spend $30 million to $40 million on the project.

Clayman’s departure follows that of fellow Viacom digital bigwig Joe Simon, who left for Condé Nast earlier this month.