News Corp. Could Be Biggest Advertiser in U.K.
FishbowlNY told you recently that News Corp is about to acquire BSkyB. And we also told you that this would make that company’s presence overwhelming in the U.K., because it would then own most of Britain’s newspapers and the biggest TV station. Well, according to Media Week, not only is News Corp. going to own all the news, it’s going to own all the ads in between the news too:
Last year, BSkyB alone spent £145.1m on traditional media, and a further £7.9m
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