New Yorker Cover Uses Augmented Reality

Escúchela... La ciudad respirando.

The latest New Yorker cover features two firsts for the magazine — a front and back illustration, and the use of augmented reality.

The cover illustration—titled On The Go, by Christoph Niemann—becomes animated when viewed through the Uncovr app, available for free in the Google and Apple app stores.

Once the app is downloaded, readers simply point their smartphone or tablet at the New Yorker cover and watch the two-dimensional city scene become three-dimensional. It’s actually pretty wild.