The latest New Yorker cover — by Christoph Niemann — is an ode to the U.S. Open, which began today. While the cover is great, Niemann took things a step further and created a virtual reality video to pair with it.
Serve! follows a bouncing tennis ball as it goes from player to player. Niemann told The New Yorker he focused on the ball in order to make the viewing experience more enjoyable.
“Most of what I’ve seen done in virtual reality these days leaves me confused—I don’t know where to look,“ said Niemann.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in