New York Times Co. Announces Press Engine Mobile App Service

The New York Times Co. (NYT) announced today that it is getting into the mobile app delivery business with "Press Engine," a purveyor of iPad and iPhone technology and design solutions for media companies. "Publishers will receive feature-rich applications based on The Times's experience developing and designing mobile technology and apps," said NYT News Services general manager Michael Greenspon in a statement. "We are providing our expertise in news reader applications to allow publishers of all sizes to offer their readers elegant applications for iPhone and iPad devices." "Press Engine" has already netted Telegraph Media Group, and Dallas Morning News publisher A. H. Belo as customers. Clients will own and control advertising and subscription revenue netted by the service, and in exchange will pay a one-off license fee and monthly maintenance fees. Press release after the jump. NEW YORK, August 2, 2010 -- The New York Times will launch Press Engine, a technology and design solution that allows publishers and media organizations to deliver their content across new platforms starting with iPhone and iPad applications, in the fourth quarter of 2010. Through Press Engine, clients will be able to leverage The Times's experience in building acclaimed digital products designed to grow loyal readership, create an expanded subscription model and provide new opportunities for advertisers to reach that loyal readership. The Telegraph Media Group and A.H. Belo Corporation-owned The Dallas Morning News, The Providence Journal and The Press-Enterprise are the first publishers to license Press Engine. Several New York Times Company-owned newspapers, including the International Herald Tribune, The Gainesville Sun and The Lakeland Ledger, will also participate in the product launch. "Publishers will receive feature-rich applications based on The Times's experience developing and designing mobile technology and apps," said Michael Greenspon, general manager, The New York Times News Services. "We are providing our expertise in news reader applications to allow publishers of all sizes to offer their readers elegant applications for iPhone and iPad devices." "The pace of change in digital technology means that media companies will increasingly be looking at ways of collaborating in order to create world-class consumer experiences," said Edward Roussel, digital editor, Telegraph Media Group. "The New York Times has a global reputation for innovation and excellence in technology, and Press Engine offers an opportunity to harness that expertise to showcase Telegraph content on iPad and iPhone devices." "Introducing new digital platforms is one of the ways that The Dallas Morning News is shaping its portfolio to provide compelling, relevant content through the vehicles readers want,â€ said John McKeon, president and general manager of The Dallas Morning News. "Press Engine puts The Times's technological savvy to work for us, delivering premier news reader applications that allow advertisers to reach our engaged audiences where they live, work and play." The iPhone and iPad application templates will include the following features: • partial offline reading and the ability to save articles; • share functionality; • photo gallery, audio and video; • horizontal and vertical reading; • simple search; and • device-standard advertising units. The business model will be designed so that publishers control and own any advertising and subscription revenue on their applications. Clients will pay a one-time license fee and monthly maintenance; they will also have the ability to opt in to future upgrades.

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New York Times Co. Announces Press Engine Mobile App Service

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