NBC’s Olympic Ratings Cool Off

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After a brief experiment with success, NBC took a small step back towards mediocrity last night, losing to “American Idol” in prime-time. The Fox behemoth drew 24 million viewers to the Olympics’ 21.2 million. NBC had been on its high horse, after they unexpectedly beating Idol in prime-time for the first time in six years last week.

“‘American Idol’ deserves applause,” NBC Sports Senior Vice President Mike McCarley told the L.A. Times. “It’s an absolute juggernaut that went undefeated for six years and is now 223-1; we are just happy to be the 1.”

Previously on FBLA:

  • NBC’s Olympic Ratings Continue to be Strong
  • NBC’s Olympic Ratings Better Than Expected