NBC Local Media New York Hires Dawn Rowan as Director of Communications

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Dawn Rowan is the new head of communications for NBC Local Media New York, the company announced today. Rowan will oversee communications and PR for all of NBC Local Media’s New york properties — including WNBC, NBCNewYork.com and NY NonStop. She’s taking over for Anna Carbonell, who retired earlier this year.

Rowan previously worked at her own consulting firm, Rowan Communications, for clients that include Saatchi & Saatchi and Chipotle.

NBC Local Media’s Web site is here. Press release after the jump.


New York— March 8, 2010— Dawn Rowan has joined NBC Local Media New York as Director of Communications, effective immediately. The announcement was made by Tom O’Brien, President and General Manager of NBC Local Media New York, to whom she will report.

In her new role, Rowan will be responsible for the development, strategy and execution of all communications and public relations efforts for WNBC, NBCNewYork.com, NY NonStop and the other platforms under the NBC Local Media NY umbrella. Rowan assumes the communications and publicity role of the recently retired Anna Carbonell. Ofelia Castiblanco continues to lead the community affairs efforts for NBC Local Media New York and Telemundo 47.

“We’re very excited to have Dawn join the team,” said O’Brien. “As we continue to build and develop all of our multi-platform businesses, Dawn’s role as a strong, strategic communicator will be critical to ensure our message gets out to our customers and consumers.”

Prior to joining NBC Local Media NY, Rowan most recently ran her own communications consulting business, Rowan Communications , where her clients included Saatchi & Saatchi, Luxury Link, Michaels’ Crafts and Chipotle. Before she went into business for herself, Rowan held a number of senior-level communications jobs spanning a variety of industries including advertising, new media, travel and hospitality, food and beverage and real estate. She served as the Director of Communications for Firebrand, a start-up, multi-platform network; Senior Vice President at both M. Silver Associates and Dan Klores Communications; and Vice President at Robinson, Lerer & Montgomery; and Rubenstein Associates.

Rowan attended Barnard College at Columbia University and graduated with a BA in English.