'Munich' Oscar strategy: ignore it and it will come
Nikki Finke reports that Steven Spielberg has decreed there will be almost no marketing campaign for his soon-to-open film about the Munich Olympics hostage-taking, even though (or perhaps because) the movie is already seen as an Oscar favorite:
This dicey decision to have no traditional publicity for the film before and after it opens December 23 is the director’s alone. He will not even be giving press or broadcast interviews. “The official strategy is for the movie to speak for itself,” an insider told me this week.
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