MTV Partners With Clearspring

NEW YORK MTV Networks has formed a partnership with Clearspring Technologies, a McLean, Va.-based company that specializes in building, distributing and delivering ads within widgets — i.e., mini-content packages that users can grab and transfer to multiple Web sites.

As one of the few widget specialty firms to gain traction in the digital space, Clearspring already claims Time Warner, NBC Universal and Fox as partners. MTV said it plans to use Clearspring