Mr. Media Training: Why Scribes May Not Quote You

Brad Phillips, President of Phillips Media Relations with offices in New York and Washington, offers ideas this week on why scribes might not quote someone for a story, even if he or she does provide a massive amount of information. He writes, “Few things frustrate media spokespersons more than providing the reporter with loads of information only to be omitted from the final story.” At first he tries to ease their pain: “But it may not have been your fault.”

But then Phillips proceeds to give spokespeople ideas on what they can do next time to get that quote. And he doesn’t sugarcoat it. If this isn’t working, he says, the spokesperson may want to consider a career switch.

We’re not going to spoil it all here. But one Phillips’ example?

Getting dropped from a story due to lack of space MAY be an indication that you didn’t give the reporter anything useful. If the reporter ended up quoting somebody else in the piece, you might want to question why you were dropped.

Read the full post here.