Mr. Media Training: Why Scribes May Not Quote You

Brad Phillips, President of Phillips Media Relations with offices in New York and Washington, offers ideas this week on why scribes might not quote someone for a story, even if he or she does provide a massive amount of information. He writes, “Few things frustrate media spokespersons more than providing the reporter with loads of information only to be omitted from the final story.” At first he tries to ease their pain: “But it may not have been your fault.”

But then Phillips proceeds to give spokespeople ideas on what they can do next time to get that quote.

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