Morning Media Newsfeed: Oscar Ratings Soar | Gould Leaves NBC News | WaPo Branches to NYC

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Oscars Rise to 43 Million Viewers, Most-Watched in 10 Years (THR / The Live Feed)
ABC’s annual airing of the Oscar telecast dominated Sunday night. Final ratings for the Ellen DeGeneres-hosted show have the Academy Awards more than 2.5 million viewers ahead of last year, even in the key demographic. All told, ABC’s coverage of the Academy Awards averaged 43 million viewers and a 12.9 rating among adults 18-49. That’s a 6 percent boost in viewers and a virtual tie with last year’s adults-under-50 score. DeGeneres brought lifts among younger viewers and men — with ratings among adults 18-34 and men both at their highest since 2007. Variety DeGeneres also helped pushed the Oscars to new heights on Twitter on Sunday night: The total U.S. audience on the social platform was nearly one-third the TV draw, with a 75 percent jump in tweets related to the show over last year. About 13.9 million people saw a total of 1.04 billion tweets about the Oscars, according to Nielsen’s SocialGuide. LostRemote The ceremony also led to more than 25.4 million interactions (status updates, comments and likes) by some 11.1 million Facebook users, and the top social moment was the crowning of 12 Years A Slave as best picture. TVNewser ABC’s related programming also received a boost. Oscars Red Carpet Live, hosted by Good Morning America anchors Robin Roberts and Lara Spencer, was up compared to last year for all three half-hour segments of the show. The final half-hour pulled in 27.6 million viewers. Deadline Hollywood Coming on right after the big show for a ninth year in a row, Jimmy Kimmel Live: After The Oscars was up 22 percent in total viewers and 20 percent in the key demo over last year, good for its best ever post-Oscars performance. With past Oscar winner Kevin Spacey among his guests, Kimmel was watched by 6.993 million viewers overall, with 2.423 million in the demo.

Cheryl Gould Departs NBC News (FishbowlNY)
Cheryl Gould, a 37-year veteran of NBC News, is leaving the company. Gould — the first female producer of NBC Nightly News — had been with NBC News since 1977, most recently serving as senior VP. Politico / Dylan Byers on Media Gould helped create NBC News Overnight With Linda Ellerbee. She also spent four years with CNBC, where she served as a vice president. In recent years, she devoted her efforts to strategic projects like the NBC News archives department. HuffPost In the memo announcing her departure, Gould did not specify what her “proverbial ‘next chapter'” will involve, though she told NBC news president Deborah Turness, “I’m old enough to have had a wonderful career, and young enough to be excited about plotting a new course.” TVNewser “We have all benefited from Cheryl’s decades of successes and dedication to NBC News. Please join me in congratulating her on her impressive career and in wishing her well in the future,” Turness wrote in a note to NBC News Monday morning.

Washington Post Opens Tech Outpost in New York (Capital New York)
The Washington Post is expanding its New York footprint with the creation of a Manhattan-based design and development office. The new satellite hub, called WPNYC, will result in more than a dozen new hires including designers, strategists and information architects. FishbowlDC In the press release, WaPo announced that WPNYC will be led by director of digital strategy Sarah Sampsel and principal [software] architect Greg Franczyk. The team will be focused on the future of WaPo’s Web platform and creating a faster, more reader-focused product. Washington Business Journal / TechFlash That the District’s hometown daily took its tech recruiting efforts to New York underscores one of D.C. tech’s biggest challenges: It’s still perceived as a shallower talent market compared with its counterparts to the north. FishbowlNY “We have seen great success by embedding a fast moving engineering team directly in the newsroom, and now we want to foster that same environment of accelerated innovation by embedding engineering within sales in dynamic and vibrant New York City,” said WaPo‘s chief information officer, Shailesh Prakash, in a statement.