Morning Media Newsfeed: Olympics Ratings Down | So Long, Facebook Email | Tamron Hall Joins Today

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NBC Averages 21.4 Million Viewers for Sochi Olympics, Down From Vancouver (Variety)
While NBC and Nielsen are expected to release more detailed ratings information Tuesday, preliminary estimates show the 2014 Sochi Winter Olympics averaging a strong 21.4 million viewers in primetime. While down 12 percent from the 24.4 million who watched on average during the more time zone-friendly Vancouver Games of 2010, it’s up 6 percent from the 20.2 million average for the last European Winter Games in Torino in 2006. The Associated Press The games are increasingly shutting off competition: 15 rivals’ programs, including Grey’s Anatomy, American Idol and Dancing With The Stars, had higher ratings while competing against the Olympics in 2006, Nielsen said. Four years ago, three programs (all American Idol) beat the games. This year there were none. NYT The Olympics also enriched NBC’s cable sports network, NBCSN, more than doubling the audience that watched the London Games to a daily average of 1.6 million, and boosting by nearly 1,800 percent the viewership that the network reaped in the four weeks leading to the Sochi Olympics. More important, live streaming of all Sochi’s events on desktops, smartphones and tablets became further ingrained among sports fans. Altogether, there were 61.8 million unique users streaming Sochi video from and by using apps like Live Extra, a figure that was up 29 percent from Vancouver. Deadline Hollywood The Closing Ceremony is now long over, the final numbers are in and NBC has hit a record — and not one they want. Sunday night’s 8:33 p.m. – 10:36 p.m. broadcast received an 8.7/13 household rating with 15.1 million viewers. That is the lowest household rating for a Winter Olympic Games Closing Ceremony ever — dipping just below previous record holder of Torino in 2006.

Facebook to Close Unpopular Email Service (Inside Facebook)
Facebook is doing away with its email service, the company announced Monday. Previously, the company had controversially listed an “” email address as a Facebook user’s default email address. Emails sent to that address would go to the user’s message box. Mashable Facebook cited low user numbers as the cause for the cut. Any email will now be rerouted to the email address the user gave to Facebook when signing up. AllFacebook To alleviate unwanted correspondence, users will have the option to turn forwarding off, according to a Facebook spokesperson. Re/code Facebook launched its email address idea in 2010, back when it was Mark Zuckerberg’s conception of the “modern messaging system.” As it was first conceived, Facebook Messages subsumed email, text messages and chat on Facebook — all of those communications would be threaded into one single communication strand, dubbed Facebook Messenger. But as it turns out, people seemed to be sidestepping the idea of email via Facebook entirely, and as a result, the company will emphasize mobile messages in the future.

Tamron Hall Joins Today Show as Co-Host (New York Daily News)
NBC News’ Tamron Hall has joined Today as an official co-host for the morning show. Hall’s new gig was announced on the telecast Monday morning. She will join Al Roker, Natalie Morales and Willie Geist for morning show’s 9 a.m. hour. Today / All Day Hall, 43, has filled in regularly on the show, reading the news, covering special events like the Golden Globes and spotlighting buzzy social media trends in Today’s digital studio, the Orange Room. TVNewser Hall’s new deal gives her an expanded role on Today while she continues to anchor her MSNBC show, NewsNation With Tamron Hall, which moved to 11 a.m. ET Monday. The Washington Post / AP Hall joined MSNBC in 2007. She is also the host of Investigation Discovery’s Deadline: Crime With Tamron Hall and TLC’s Sister Wives.