Morning Media Newsfeed: Hoffman Found Dead | Super Bowl Ads Score Big | O’Reilly Grills Obama

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Award-Winning Actor Philip Seymour Hoffman Found Dead in Manhattan (WSJ)
Award-winning actor Philip Seymour Hoffman was found dead of an apparent drug overdose late Sunday morning in his Manhattan apartment, authorities said. Law-enforcement officials said a hypodermic needle and two glassine envelopes containing what is believed to be heroin were found in the apartment on Bethune Street in the West Village. The 46-year-old actor was found unconscious in the bathroom of his fourth-floor apartment in the Pickwick House around 11:15 a.m. by screenwriter David Bar Katz, who called 911, a law-enforcement official said. He was pronounced dead at the scene. NY Post In a statement released by his manager, Hoffman’s family called his death “a tragic and sudden loss.” FishbowlNY Hoffman, a native of Fairport, N.Y., was last seen notably on screen as Lancaster Dodd in The Master. He had a number of film projects in the pipeline, including The Hunger Games: Mockingjay — Part 1 and Part 2, for which he reprised the role of Plutarch Heavensbee. GalleyCat The actor’s work had many literary connections. He won an Oscar for his appearance as Truman Capote in Bennett Miller’s biopic Capote. Hoffman starred in the film adaptation of The Hunger Games. In addition, he starred as Willy Loman in Mike Nichols’ revival of Arthur Miller’s Death of a Salesman on stage in New York. CNN He was a beefy 5-foot-10 but won an Oscar for playing the slight, 5-foot-3 Capote. He had the booming voice of a deity but often played schlubs and conflicted characters.

After Risqué Years, Super Bowl Commercials Go Warm, Fuzzy (NYT)
Everyone seemed relieved that the first cold-weather Super Bowl played outdoors was not an ice bowl. As for the advertising extravaganza that took place during the game, it turned out to be a nice bowl. Most of the commercials that Fox broadcast nationally during Super Bowl XLVIII on Sunday sought to invoke fuzzy feelings that would warm the cockles of consumer hearts, if not MetLife Stadium. Reuters Budweiser commercials about a returning soldier and a love-struck puppy emerged as winners in the high-stakes brand battle during football’s Super Bowl, as advertisers used Hollywood stars and slick cars to woo consumers. NYT The cast of Seinfeld — a couple of cast members, anyway — really did get together for a reunion on Sunday night, at the start of halftime in the Super Bowl. But only the short version of the reunion was on television. The rest — perhaps five minutes’ worth — is posted online as part of Jerry Seinfeld’s Web series, Comedians in Cars Getting Coffee. TechCrunch If you were watching the Super Bowl on Sunday, some of those brand new ads felt awfully familiar — a growing number of them are being released online ahead of time, either in their entirety or as a partial teaser. A spokesperson for video advertising and analytics company Visible Measures, said that his team looked at every Super Bowl campaign since 2010 and found that more and more advertisers are following this strategy — there were 13 in 2010, 27 in 2011, 34 in 2012, and 42 last year. Adweek Nicely played, JC Penney. In the last hour of the Super Bowl, the retailer’s Twitter account tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens. What’s more, Doritos and Kia’s social media teams were goaded into taking jabs at JC Penney.

Obama to O’Reilly: ‘These Things Keep on Surfacing Because You And Your TV Station Will Promote Them’ (TVNewser)
The handful of questions Bill O’Reilly asked in his pre-Super Bowl interview with Pres. Obama came from a shortlist of the last couple years of White House blunders including, the attack in Benghazi and the IRS scandal. Toward the end of the 10-minute interview the president even called out O’Reilly and Fox News. “These kinds of things keep on surfacing in part because you and your TV station will promote them,” said the president. NYT His answers shed little if any new light on some of the most controversial moments of Pres. Obama’s presidency, but it was a feisty 10-minute encounter that exposed the different world views of the president and some of his sharpest critics. Daily Beast The first time, in 2011, the last time Fox had the Super Bowl, it was kind of exciting when O’Reilly interviewed Obama. Obama’s aides, you’ll recall, had been knocking Fox, calling it not a real news station. Roger Ailes & Co. returned fire and then some. The tensions were deep.