Morning Media Newsfeed: Cumulus to Drop Limbaugh | The View Wants Kotb? | Atlantic Exec Departs

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Cumulus Planning to Drop Rush Limbaugh, Sean Hannity (Politico / Dylan Byers on Media)
In a major shakeup for the radio industry, Cumulus Media, the second-biggest broadcaster in the country, is planning to drop both Rush Limbaugh and Sean Hannity from its stations at the end of the year, an industry source told Politico on Sunday. Cumulus has decided that it will not renew its contracts with either host, the source said, a move that would remove the two most highly rated conservative talk personalities from more than 40 Cumulus channels in major markets. New York Daily News New York radio observers have been expecting for the past year that Limbaugh and probably Hannity would leave WABC, which is owned by Cumulus, for rival WOR. Speculation about possible replacements at WABC for Limbaugh’s noon-3 p.m. show and Hannity’s 3-6 p.m. show has focused on Mike Huckabee and WABC evening hosts Mark Levin and Michael Savage, who signed with Cumulus last year. Deadline Hollywood In May, Limbaugh reportedly mulled leaving Cumulus after receiving blame for advertiser decline in the wake of his controversial Sandra Fluke comments. Cumulus CEO Lew Dickey told Bloomberg TV at the time that “we have the premier talk distribution platform in the business and if you want to be on a big stage in this game, you need to be on our stations in the largest markets. They’re the biggest signals, the heritage brands and everybody knows that.”

ABC Tries to Poach Hoda Kotb From NBC for The View (NY Post / Page Six)
NBC could be up for another battle with ABC, this time over popular Today show co-host Hoda Kotb — who sources tell Page Six is being eyed by ABC as a potential new co-host for The View. Kotb — who sits alongside Kathie Lee Gifford to host the bubbly fourth hour of the Today show, “Kathie Lee & Hoda” — has been mentioned by ABC chiefs as a possible replacement for longtime View host Joy Behar, who’s exiting the show after 16 years. NY Mag / Daily Intelligencer “Hoda addresses several of their needs,” explains an anonymous media insider. “She has news experience, which is something The View has not had since Meredith Vieira left. She also adds some diversity to the panel.” Plus, thanks to Gifford, she can fend off passive-aggressive banter with one hand tied behind her back (and a few cocktails in her).

Bloomberg Media Recruits A New Chief From The Atlantic (NYT)
Justin B. Smith, whose digital strategy swiftly transformed The Atlantic, one of the statelier media vessels around, is about to get a bigger boat. On Monday, Bloomberg will announce that Smith, the president of Atlantic Media, will be named chief executive of the Bloomberg Media Group. He will report to Daniel L. Doctoroff, chief executive of Bloomberg. GigaOM In a letter to Atlantic staff, Bradley paid tribute to Smith’s contribution to the magazine, saying he and the team that he assembled accomplished a “reversal of fortune for a magazine in a 60-year decline [and] a doubling of revenues” as well as a return to profitability, the launch of new properties including Atlantic Cities, The Atlantic Wire and Quartz, a growing events business and 25 million monthly Atlantic readers and visitors.

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Publicis And Omnicom to Merge, Creating World’s Biggest Advertising Company
Publicis and Omnicom, two of the largest global advertising agency holding companies, confirmed that they will merge. In an 8 a.m. ET conference call Sunday, Omnicom CEO John Wren and Publicis Groupe chairman and CEO Maurice Lévy, who will serve as co-CEOs, announced the “merger of equals,” to be called Publicis Omnicom Group. AgencySpy As one might imagine, the announcement (and Vine video) of the biggest merger in advertising history is causing quite a reaction from those in the industry. In the video, Keith Hunt, managing partner of M&A consulting firm Results International, hypothesizes about the implications the newly formed Publicis Omnicom Group will have. As Hunt notes, the merger means the company will be able to buy media very cheaply, leapfrogging WPP in the process. But, Hunt wonders, how far can you push down prices? At one point do vendors draw the line?